Selling tickets online sounds straightforward, but there’s more strategy behind it than you might think. With these five tips you’ll get more out of your online sales channel.
Every extra step in the buying process is an opportunity for the visitor to drop off. Make sure you:
With Ovatic’s configurable widgets you can integrate a fully customisable buying process directly on your own website.
“Only 8 seats left” is a powerful motivator. Be honest though — if you always suggest scarcity when the hall is half empty, you’ll lose your visitors’ trust.
Communicating genuine scarcity works very well:
Visitors who book early are valuable: you have certainty about occupancy and revenue. Reward that:
In Ovatic you set this up linked to the price type, so certain ticket types are available at the right moment.
Let visitors order a drink, dinner reservation or parking space when buying a ticket. This significantly increases the average order value.
Ovatic Ticketing has built-in cross-sell capabilities that let you easily link extra products to specific events.
Regularly review your sales statistics:
With these insights you can continuously improve your website, email campaigns and offering.
Want to know how Ovatic can help you sell more tickets? Get in touch or request a demo.
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