Smart Connections is a team of experts in CRM and data-driven marketing. They help organisations that want to make a positive impact with insight, strategy, hands-on guidance and technology.
For cultural and social-impact organisations they developed the Smart CRM & Marketing Platform (SMP) together with the sector. One platform serves as the CRM, the CDP, the email service provider and the marketing automation tool all at once. That is what makes it powerful. All data from, for example, a theatre, orchestra, company, museum, library, charity or association comes together in the platform. Thanks to automatic integrations, data from every source system — ticketing, planning, website, lending system, accounting software — is collected in the SMP in a clear structure. From visitors to ticket buyers and from donors to business relations, information can be recorded and used securely and in line with the GDPR.
The automatic integration with Ovatic makes it possible to generate real-time insight into relations and transactions. On that basis you can communicate with visitors in a relevant and personalised way — think of automated email flows such as welcome campaigns, relevant suggestions based on purchasing behaviour and interests, and reactivation. The result is communication that matters to the recipient and genuinely helps. Not only personal, but differentiated as well. That shows in conversion results and in the increase in repeat visits, among other things.
