TDA Analytics is a Dutch data company specialising in segmentation and customer intelligence. The company emerged from the merger of Whooz and GeoMarktprofiel, combining over 35 years of experience in data analysis. TDA Analytics offers national segmentation models covering all 8.3 million residential addresses in the Netherlands, supplemented by datasets on property values, household composition, lifestyle and consumer behaviour.
For cultural organisations, TDA Analytics makes it possible to better understand visitors and reach new audiences more effectively. By enriching data from Ovatic with TDA Analytics’ segmentation models, organisations gain a detailed picture of who their visitors are, where they come from and which audience groups are still untapped.
Through the integration with Ovatic, visitor data can be enriched with segmentation data. This reveals which lifestyle groups are already attending, which groups are not yet being reached, and how marketing campaigns can be targeted more effectively to attract new visitors.
